What is Image Personalization?
Definition
Creating unique images per recipient, product, or segment by swapping text, photos, and other layers on a shared template, used in ads, email, certificates, and social.
Image personalization applies the same idea as mail merge to pixels: one layout, many individualized outputs.
Common personalization fields:
- Name, company, or city
- Product title, price, and hero photo
- Offer code or expiry date
- Language/locale strings
Channels that benefit:
- Paid social creative testing
- Abandoned-cart email headers
- Event certificates and badges
- Real-estate listing graphics
How Layerre helps:
Import a Canva master, map spreadsheet or API fields to layers, and generate personalized PNGs/PDFs. Related: personalized images at scale, image personalization vs bulk generation, and creative automation guide.
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