How do you create ad creatives at scale?

Creating ad creatives at scale means producing hundreds or thousands of ad variants, different headlines, images, CTAs, audiences, and sizes, without a designer manually creating each one.

Why scale matters for ads:

• Facebook recommends 5-10 ad variants per ad set for proper optimization
• Multi-market campaigns need localized versions
• A/B testing requires many variants to find winners
• Product catalogs need ads for every SKU

The workflow:

1. Design master templates

Create one Canva template per ad format:

• Facebook Feed (1200×628)
• Instagram Square (1080×1080)
• Instagram Story (1080×1920)
• Google Display (various sizes)
• LinkedIn Sponsored (1200×627)

Include dynamic layers: headline, body copy, CTA text, product image, background, price.

2. Prepare your variant data

Build a spreadsheet with columns for each dynamic element:

3. Generate at scale

Import all templates into Layerre. For each row in your spreadsheet and each ad format, generate a variant:

• 50 copy variants × 5 ad sizes = 250 unique creatives
• Add product image variants: 250 × 10 products = 2,500 creatives

4. Deploy to ad platforms

Use the generated images in your Facebook Ads Manager, Google Ads, or programmatic ad platform. Test, measure, optimize, and generate new variants based on performance data.

No-code approach: Connect Airtable (ad variant data) → Make → Layerre → Google Drive. Your media buyer reviews the generated images and uploads winners to the ad platform.

API approach: Build a script that reads your variant matrix and calls the Layerre API for each combination. Output images are organized by campaign, ad set, and variant name.