How do you automate e-commerce product images?

E-commerce product image automation generates consistent, branded product visuals from your catalog data, without a designer touching each one.

What you can automate:

• Product cards with name, price, and hero image
• Sale and discount badges ("30% Off", "New Arrival")
• Multi-product comparison graphics
• Marketplace listing images (Amazon, Etsy, eBay)
• Social media product posts
• Email product recommendation blocks

How to set it up:

1. Design product templates in Canva

Create templates for each format you need:

• Square product card (1080×1080) for Instagram and social
• Landscape product banner (1200×628) for Facebook and ads
• Vertical product story (1080×1920) for Instagram Stories
• Marketplace listing (varies by platform)

Include dynamic layers: product_name, price, discount_badge, product_image, description, brand_logo.

2. Import into Layerre

Import each template. Your Canva layer names become the API fields.

3. Connect to your catalog

Shopify integration (via Make/Zapier):
New product → Layerre generates images → Save to media library

Custom integration (API):

javascript
const templateId = 'YOUR_PRODUCT_CARD_TEMPLATE_UUID';
for (const product of catalog) {
  const res = await fetch(`https://api.layerre.com/v1/template/${templateId}/variant`, {
    method: 'POST',
    headers: {
      'Authorization': `Bearer ${process.env.LAYERRE_API_KEY}`,
      'Content-Type': 'application/json',
    },
    body: JSON.stringify({
      overrides: [
        { layer_id: 'NAME_LAYER_UUID', properties: { text: product.name } },
        { layer_id: 'PRICE_LAYER_UUID', properties: { text: `$${product.price}` } },
        { layer_id: 'IMAGE_LAYER_UUID', properties: { img_url: product.imageUrl } },
        {
          layer_id: 'BADGE_LAYER_UUID',
          properties: { text: product.onSale ? `${product.discount}% Off` : '' },
        },
      ],
      export_type: 'png',
    }),
  });
  const variant = await res.json();
  await saveToMediaLibrary(product.id, variant.url);
}

Handling variations:

• Use conditional logic to show/hide sale badges
• Generate multiple sizes from the same data row
• Update images automatically when prices change
• Generate seasonal variants (holiday backgrounds, sale branding)

ROI for e-commerce teams:

A catalog of 500 products × 3 image formats = 1,500 images. Manual design: weeks. Automated: hours (or minutes with a pre-built pipeline).